1. Introduction

Welcome to LeafWise ("we," "us," or "our"). We are committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our mobile application and website (collectively, the "Service"). Please read this privacy policy carefully. If you do not agree with the terms of this privacy policy, please do not access the Service.

2. Information We Collect

We may collect information about you in a variety of ways. The information we may collect via the Service includes:

• Personal Data: Personally identifiable information, such as your email address, that you voluntarily give to us when you register with the Service or when you choose to participate in various activities related to the Service.
• Usage Data: Information our servers automatically collect when you access the Service, such as your IP address, browser type, operating system, access times, and the pages you have viewed directly before and after accessing the Service. If you are using our mobile application, this information may also include your device name and type, operating system, phone number, country, likes and replies to a post, and other interactions with the application and other users via server log files.
• Image Data: When you use our plant identification feature, you may upload images of plants. These images are processed by our AI models for identification purposes. We may store these images temporarily to improve our services, but we do not associate them with your personal account information unless explicitly stated or required for features like history.
• Financial Data: Financial information, such as data related to your payment method (e.g. valid credit card number, card brand, expiration date) that we may collect when you purchase, order, return, exchange, or request information about our services from the Service. We store only very limited, if any, financial information that we collect. Otherwise, all financial information is stored by our payment processor (e.g., Stripe), and you are encouraged to review their privacy policy and contact them directly for responses to your questions.
• Data From AI Features: Content generated from your interactions with our AI features, such as chat history with our AI botanist or generated care tips and diagnoses. This data is used to provide the service and may be used to improve our AI models.

3. How We Use Your Information

Having accurate information about you permits us to provide you with a smooth, efficient, and customized experience. Specifically, we may use information collected about you via the Service to:

• Create and manage your account.
• Email you regarding your account or order.
• Enable user-to-user communications (if such features are implemented).
• Fulfill and manage purchases, orders, payments, and other transactions related to the Service.
• Generate a personal profile about you to make future visits to the Service more personalized.
• Increase the efficiency and operation of the Service.
• Monitor and analyze usage and trends to improve your experience with the Service and our AI models.
• Notify you of updates to the Service.
• Offer new products, services, and/or recommendations to you.
• Perform other business activities as needed.
• Prevent fraudulent transactions, monitor against theft, and protect against criminal activity.
• Process payments and refunds.
• Request feedback and contact you about your use of the Service.
• Resolve disputes and troubleshoot problems.
• Respond to product and customer service requests.
• Send you a newsletter (if you opt-in).

4. Disclosure of Your Information

We may share information we have collected about you in certain situations. Your information may be disclosed as follows:

• By Law or to Protect Rights: If we believe the release of information about you is necessary to respond to legal process, to investigate or remedy potential violations of our policies, or to protect the rights, property, and safety of others, we may share your information as permitted or required by any applicable law, rule, or regulation.
• Third-Party Service Providers: We may share your information with third parties that perform services for us or on our behalf, including payment processing (e.g., Stripe), data analysis, email delivery, hosting services, customer service, and AI model providers (e.g., Google for Genkit).
• Business Transfers: We may share or transfer your information in connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business to another company.
• With your Consent: We may disclose your personal information for any other purpose with your consent.

We do not sell your personal information to third parties.

5. Data Security

We use administrative, technical, and physical security measures to help protect your personal information. While we have taken reasonable steps to secure the personal information you provide to us, please be aware that despite our efforts, no security measures are perfect or impenetrable, and no method of data transmission can be guaranteed against any interception or other type of misuse.

6. Your Data Rights

Depending on your location, you may have certain rights regarding your personal information, such as the right to access, correct, or delete your data. If you wish to exercise these rights, please contact us using the contact information provided below. You can manage your account information and history directly within the app.

7. Children's Privacy

Our Service is not intended for use by children under the age of 13 (or 16 in certain jurisdictions). We do not knowingly collect personal information from children under these ages. If we become aware that we have collected personal information from a child without verification of parental consent, we will take steps to remove that information from our servers.

8. Cookies and Tracking Technologies

We may use cookies, web beacons, tracking pixels, and other tracking technologies on the Service to help customize the Service and improve your experience. For more information on how we use cookies, please refer to our Cookie Policy (if applicable, to be created separately).

9. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last Updated" date. You are advised to review this Privacy Policy periodically for any changes.

10. Contact Us

If you have questions or comments about this Privacy Policy, please contact us at: Contact Page or email us at privacy@leafwise.app.